Confession Time...
I wasn’t built for the “safe” path.
I didn’t grow up dreaming of being a brand strategist...
I started my adult life working in the ER through COVID… then an insurance broker… and through every season, I carried this quiet pull toward something more creative, something more mine.
I was the girl who always had ideas bubbling, who could see the bigger picture, who organized everything, and who people came to for clarity long before I realized that was a real skill.
I tried to fit into the “secure” path everyone expected of me, especially my parents… but it never felt aligned.
So I bet on myself!
And one small step at a time, the unexpected became the blueprint for TAP In.
My Story
I went from caring for patients → building insurance agencies → helping entrepreneurs grow multi-six-figure businesses… and the whole time, creativity was begging to take center stage.
The moment I blended strategy, storytelling, and design together, everything clicked.
Branding wasn’t just “aesthetic” anymore it became clarity, alignment, and purpose.
Now I use everything I’ve learned the empathy from nursing, the structure from insurance, the strategy from scaling businesses to help women build brands that finally feel like them and actually work.
Jesus Saved & OK Raised 🌾
Location: Fort Lauderdale → Oklahoma → Kentucky→ Wherever the Army sends us next
What I Do: Brand strategist, creative director, & systems-obsessed clarity-giver
Background: Nurse turned insurance broker turned full-time creative entrepreneur
Meet Taylor Augusta
Strengths: Strategy, clarity, emotional intelligence, leadership, and making messy ideas make sense
Currently: Pregnant with twin girls, building multiple companies, and navigating life with faith + purpose
Fun Facts
• I’m a coffee girlie through and through
• I’d reorganize your entire life if you let me
• I thrive in quiet mornings, color palettes, and a good paper planner (literally cannot get me to do digital and idk why)
Life Motto
Build the life God placed on your heart, not the one the world tried to hand you.
Loyal & True
Greatest Blessing
Rosie's a big sis
What I believe… & why it matters for your business.
I believe your brand shouldn’t feel like a costume you put on.
It should feel like you! Purposeful, confident, aligned.
I believe most entrepreneurs aren’t stuck… they’re unsupported.
They don’t need more “pretty templates” they need clarity, direction, and someone who can lead with strategy.
And I believe your next level becomes inevitable when your messaging, visuals, and systems finally work together, not against you.
That’s why I created TAP In.
Not to make things “cute,” but to bring strategy, purpose, and clarity back to the creative process.
TAP In exists because I know what it feels like to have big dreams but no roadmap.
To want alignment but only get DIY overwhelm.
To know you’re meant for more but feel like your brand can’t keep up.
My mission is simple:
to help women build purpose-driven brands that feel like home and perform like a business.
When you TAP In, you get clarity, strategy, alignment — and a partner who genuinely cares about getting you there.
